Credential/status
Needs current issuer/register evidence and exact status wording.
Claim integrity
Claims & Evidence Register
Material marketing and assurance claims should have an owner, evidence source, verification date and expiry/review trigger. This reduces stale badges, unsupported percentages and accidental overstatement.
Partnership
Needs actual vendor/ecosystem acceptance; logo use and tier must be accurate.
Outcome
Needs baseline, calculation, evidence status and client permission where applicable.
Research statistic
Needs source, denominator, period, methodology and limitations.
Security/assurance
Must distinguish implemented/tested control from policy, alignment or aspiration.
Corporate fact
Needs authoritative corporate/public-register or controlled internal evidence.