Recruitment operations diagnostic

Candidate database going stale

A stale database is a data lifecycle and operating-behaviour problem, not simply a bulk-email problem.

Common signals

  • • Old contact details
  • • Unknown consent/engagement status
  • • Duplicate records
  • • Search results return poor candidates

First actions

  • • Define freshness and ownership
  • • Measure duplicates/completeness
  • • Design lawful re-engagement where appropriate
  • • Fix capture/maintenance workflows