Ask broadly
Request feedback from eligible clients rather than only those expected to leave a positive review.
Customer proof
Genuine reviews, collected without gaming the result.
Customer feedback is useful only when buyers can trust how it was collected and presented. These rules govern review and testimonial requests.
No fabrication
Never create, rewrite into a materially different sentiment, purchase or commission customer reviews.
No undisclosed incentive
Do not condition discounts, gifts or benefits on a positive public review.
Permission
Obtain clear permission before publishing a named testimonial, company identity or attributable quotation.
Preserve context
Do not remove qualifications or edit wording in a way that changes the meaning of customer feedback.
Separate evidence types
A testimonial is customer opinion. A quantified case-study result requires its own measurement and verification evidence.